When three Am Law 100 lawyers formed Weiss Serota Helfman Cole & Bierman in 1991, they chose to specialize in an area they saw needed better representation: South Florida’s public sector.
As the region’s legal market evolved to include competition from plenty of Am Law 100 firms, Weiss Serota thrived in part by marketing itself on that philosophy of specialization, according to the firm’s new managing partner, Mitch Burnstein
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